Press Conference

Press Conference
A meeting organized for the purposes of distributing information to the media and answering questions from reporters. Normally the press conference is led by the company's executive management or their appointed press liaison. Given the media's limited resources, it may be difficult to attract major media attention to a press conference unless the company has a truly unique or newsworthy announcement to share. Press conferences can also be issued in response to addressing public relations issues.

By inviting the press to special events, the company has a good opportunity to present a news story in the most favorable light. In other cases, lesser known companies may be looking to increase their stature in the media by making it easier for news agencies to cover company events. By gaining favorable media exposure, companies are able to gain greater brand recognition and authority in the market, usually at a much lower cost than would be required for a widespread advertising campaign.


Investment dictionary. . 2012.

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  • press conference — press ,conference noun count * an official meeting where someone makes a formal statement about a particular issue or event to reporters and answers their questions about it …   Usage of the words and phrases in modern English

  • press conference — ► NOUN ▪ a meeting held with journalists in order to make an announcement or answer questions …   English terms dictionary

  • press conference — ☆ press conference n. a collective interview granted to media personnel as by a celebrity or personage …   English World dictionary

  • press conference — noun a conference at which press and tv reporters ask questions of a politician or other celebrity (Freq. 1) • Syn: ↑news conference • Hypernyms: ↑conference, ↑group discussion • Hyponyms: ↑backgrounder * …   Useful english dictionary

  • press conference — (esp. BrE) noun ⇨ See also ↑news conference ADJECTIVE ▪ joint ▪ impromptu ▪ post match, post summit, etc. VERB + PRESS CONFERENCE …   Collocations dictionary

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  • press conference — {n. phr.} A meeting with news reporters. * /The reporters questioned the president about foreign affairs at the press conference./ * /The press conference with the senator was broadcast on television./ …   Dictionary of American idioms

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